Frequently Asked Questions

What’s the difference between graphic design, UX and UI design?

Although they are all similar and related, they are unique disciplines. Both graphic design and UI design use elements like colour, white space, typography, imagery, and grids to yield aesthetically pleasing results. However, the key distinction lies in their primary objectives.

While graphic design primarily revolves around conveying a specific message, and encompasses both print and digital media, UI design is centred around crafting and construction of digital user experiences – usually for websites and apps. UX design is focused on the creation of the user journey as they interact with a product’s interface. UI design and creation is generally thought of as a subset of the whole UX process.

What’s UI design?

UI design is the transformation of a product’s development, research, content, and layout into an appealing experience that caters to the needs of users. UI design focusers on the look, feel, and interaction of the product, including icons, buttons, colour and typography. Through thoughtful design choices, it aspires to create a beautiful, intuitive experience that not only captivates users visually but also guides them seamlessly through the product, ensuring a thoughtful and user-friendly journey.

What’s UX design?

The primary goal of UX design is to craft user experiences that are effortless, effective, and enjoyable for users. UX designer focuses on how the experience makes a user feel and how easily they can accomplish required tasks. UX design is NOT about visuals or how things look – it focuses on the overall feel of the experience.

Why Subscription?

We understand not every organization requires a full-time design team, but still wants the benefit of a top-notch user experience and stunning visual design. At a fraction of the cost of a full-time senior designer, you can have a team dedicated, experienced experts, turning your requests around quickly.

With a monthly subscription, you can pause and resume as you need, so you're only paying for the design team when required.

Who will be designing my work?

We’re a core team of 5 experts in the fields of product, UX & UI, Graphic Design, Illustration, Web Design & Marketing. Custom requests like video & animation will be provided by partner designers – we can expend the team as needed with other experts in various fields.

Do I own the designs?

Yes, the designs are owned by you to do as you wish.

What applications do you design in?

For UX/UI work, Figma. For graphic design, Figma, the Adobe suite (Illustrator, InDesign & Photoshop as appropriate), and Canva upon request.

What file types do you provide?

Native file formats will always be supplied as appropriate. We’re happy to export work into other formats you may require, as possible.

What if I’m not happy with the design?

Just submit the revision – we’re happy to keep working on it until you’re completely satisfied.

How quickly will I receive my designs?

Most graphic design work can be turned around in a few days. UX work tends to be more complicated and will take longer – usually a week.

What if we have a deadline?

Let us know and we’ll do our best to accommodate more urgent requests.

Is there a contract to sign?

No contracts required. Subscriptions are cancellable at any time. If you require an NDA, we’re happy to sign one.

What industries do you work in?

We primarily work with SaaS tech startups, but have done everything from food & drink, hospitality, health & wellness, restaurants, lifestyle, beauty, and fintech (to name a few).

What don’t you do?

We’re not experts at 3D modelling, animations (besides those possible on the web), videos, e-commerce sites, long-form copywriting & photography. We do have exceptional people in our network we can bring aboard to provide these services at an additional cost.

Can I change up my subscription plan?

Absolutely! Design needs change over time. Change your subscription plan at any time to align with your changing needs. Reach out to our team, and we’ll assist in adjusting your plan.

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